5 Steps to Financial Freedom as a Coach or Mentor
Rachael Howourth 
These are the 5 steps that I've learned will accelerate your journey to financial freedom
When I left my 17 year corporate role and started my coaching business, I didn’t just want “extra income.” I wanted financial freedom. Freedom to choose my hours, work with dream clients, and create recurring income that supported my family and lifestyle.
And while it might sound like a big goal, financial freedom as a coach isn’t about luck — it’s about strategy. Over the years, I’ve built multiple 6-figure revenue streams using the same repeatable steps I now teach my clients.
Here’s the exact 5-step roadmap you can use to create financial freedom as a coach or mentor:
Step 1. Create a Digital Product That Solves a Real Problem
The fastest way to unlock passive income is to package your expertise into a digital product or online course.
Ask yourself: What do I know that solves a problem that’s urgent and important for my ideal client? That’s the sweet spot.
💡 Suggested price-point: £17–£147 — this makes it an easy yes for buyers while you build traction.
When I first started, I created low-ticket products that generated sales even while I slept. That income gave me breathing space to grow my coaching business without constantly chasing 1:1 clients.
👉🏼 Get started with my Idea to Income Workshop
Step 2. Build an Automated Sales Funnel
Once you’ve got a digital product, you need a system that sells it on repeat. That’s where funnels come in.
A sales funnel allows you to:
Collect leads through a freebie (lead magnet)
Nurture them with automated emails
Present your paid offer naturally
The beauty? You’re no longer tied to showing up online every single day. Your funnel does the selling for you.
👉🏼 Get started by watching my free training on the 3 Best Funnel Templates for 10K Months and grab the checklist here.
Already got a lead magnets but notice it’s not performing? This blog post will help you diagnose what’s not working and how to fix it
Step 3. Create Evergreen Content to Feed Your Funnel
Content is the fuel that drives people into your funnel. The trick is creating evergreen content — posts, blogs, pins, and videos that keep working for months (or years). I created my Lazy Girl Sales System to help you master this using Manychat automation too.
This means you don’t need to reinvent the wheel daily. Instead, your content attracts new leads on autopilot, guiding them straight to your offers.
👉 This is where my F.A.N.S Framework comes into play — helping you create content that grows followers, builds authority, nurtures trust, and converts into sales. Check out my famous Content Club.
Step 4. Develop an Upsell Coaching Offer
Your digital product is just the beginning. Once someone buys from you, they’re primed for a bigger transformation.
This is where an upsell offer comes in — think memberships, group programs, or masterminds. These offers allow you to:
Serve clients at scale
Command higher price points (£497 – £9,997)
Deepen your impact while growing your income
This step is where coaches often leap from “side hustle” to “serious business.”
Step 5. Scale With Traffic + Conversion Optimisation
Once your funnel is working, scaling becomes simple:
Drive more traffic (Pinterest, ads, collaborations, podcasts)
Optimise each stage of your funnel (more leads, more conversions, more sales)
This is how you turn a few hundred pounds of passive income into thousands of pounds in recurring revenue.
Your Path to Financial Freedom Starts Here
Financial freedom as a coach or mentor isn’t a dream — it’s a formula. I’ve proven it in my own business, and I’ve seen it transform the lives of my clients too.
If you’re ready to start building your financial freedom roadmap, grab my free training: the 7-Step Sales Growth System
In just 28-minutes, you'll discover how my clients are;
🍾 Celebrating 55K sales in 3 months
🍾 Making 37K from group offers in a week
🍾 Building their audience and authority
🍾 Generating multi 6-figures on auto-pilot
🍾 Working less hours and travelling the world
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