5 Reasons Why Your Funnel Isn’t Converting (and how to fix your funnel)
Rachael Howourth 
You know that feeling when you get all dressed up, check yourself in the mirror, and think, Damn, I look good — only for no one to notice?
It’s frustrating, right? You KNOW your offer is valuable. You KNOW people need it. But if your funnel isn’t converting, there’s a disconnect somewhere.
If you want to know how to build a sales funnel that generates passive income and highly targeted leads into your online business daily, then keep reading.
Here’s 5 of the biggest reasons why your funnel isn’t converting sales and cash.
1. Your Offer and Lead Magnet Are Not Aligned
Your lead magnet is the first handshake in your funnel. If it doesn’t directly connect to the offer you ultimately want to sell, you’re attracting the wrong audience.
Fix it: Make sure your lead magnet solves a small but relevant problem that naturally leads into your paid offer. If your lead magnet is a guide on Instagram marketing but your offer is about Pinterest strategy, you’re setting yourself up for a disconnect.
2. Your Lead Magnet is Not Optimised
It’s not enough to have a lead magnet - you need to ensure it’s working for you. If it’s not converting, it might be because it’s:
Not irresistible enough (which could be a messaging issue, or it may be that it just isn’t solving a big enough problem)
Too broad or generic
Your opt-in page isn’t enticing enough
Fix it: Test different formats (checklists, templates, mini-trainings) and make sure your landing page is crystal clear with a compelling CTA (Call To Action). Don’t forget to optimise for mobile and ensure the sign-up process is frictionless.
Access my free training on how I generated £212,000 from my own sales funnels and watch me breakdown the exact sales funnel design templates that’ll create passive income in your business too.
>> watch the instant access training here
3. You’re Selling Too Late in the Customer Journey
One common mistake? Holding off on selling for too long. If you wait until the very end of your funnel to introduce your offer, you lose engaged leads along the way.
Fix it: Start planting the seed of your offer early. That doesn’t always mean a hard sell from the first email, but rather small nudges, like case studies, testimonials, or ‘next step’ guidance that naturally leads into your paid solution.
4. Your Messaging Isn’t Activating
If your audience isn’t feeling something when they engage with your funnel, they won’t convert to paying clients. Messaging that’s too vague, generic, or lacking urgency won’t drive action.
Fix it: Use clear, direct, and emotionally compelling messaging. Your audience needs to immediately understand why they need your offer and what’s at stake if they don’t take action. Don’t be afraid to inject personality and a strong voice.
5. You’re Not Tracking Data
If you’re not tracking what’s working (and what’s not), you’re making decisions in the dark. Open rates, click-through rates, and conversion rates all tell a story about your funnel’s performance.
This is all covered in my Funnel to Freedom program, where I give you my proven Funnel Tracker, Email Sequences and Funnel Templates. Check it out here.
Your funnel isn’t broken - it just needs a few of the right tweaks.
Get my Ultimate Funnel Checklist here > everything you're ever going to need to build a high-converting sales funnel, so you can start making money passively from digital products
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