How to Get Wildly Visible Online

There are thousands of people who need your offers and expertise, but how are they ever going to find you if you’re not wildly visible?

You are an expert. A genius. A shining star in your field. But that means nothing if you're the best kept secret on the internet.

In this blog, I’m sharing my top tips for getting more visible so you can build your audience, expand your community and in turn, attract gorgeous new customers into your business.

I teach this in 4 stages - introducing 🥁 my E.P.I.C Audience Expansion Framework and I think you're going to love this:

E = ENGAGEMENT with your clients.

Get into more conversations with your audience (and no, I don't mean spam their inbox with random messages or pitches)

My rules of engagement are that you have to go first. Imagine seeing a good friend on the other side of the road but ignoring them until they say ‘hello’ first. You just wouldn’t do it.

Don't wait for your audience to talk to you. If you show interest in them they’ll no doubt show it back to you and the more that happens, the better engagement you’ll get.

How?
- welcome new followers with a warm friendly voicenote
- message story viewers/engagers and start a conversation
- keep the conversation moving by asking a question
- post insightful content and invite them to message you

P = PARTNERSHIPS

I don’t mean business partners, I mean people who’ve got an audience which looks similar to yours and you want to build on that. Whether that be a Facebook community, Instagram community, email list of people who look/sound like your ideal client (obviously make sure you’re not offering the exact same services), as long as you offer services that compliment each other’s, build a partnership to leverage both of your audiences.

Do you have people in your audience right now that you could collaborate with?

Or do you host a community like my free Instagram Club (join here) where you can introduce people to each other?

Reach out now, invite them to be interviewed on your social media platform and the week later they can interview you on theirs. Showcase each other’s skills and services, get to know each other and the audience get to know you - it’s a WIN, WIN.

I = INDUSTRY

You need to be seen as the ‘go to’ person in your industry. So when someone in your audience has a question you’re the first person they think of to answer it.

In order to do this you need to have an opinion.

Develop theories, methodologies, frameworks around how you think and how you teach. Be seen as a THOUGHT LEADER.

No-one's going to share your material and make you visible if you’ve got nothing interesting or thought provoking to say.

C = CONNECTION

You’ve got to be able to develop a connection.

Your audience have to FEEL that you are someone who understands them. Not just on a surface level but deeper than that.

Understand their problems, talk about your experiences, empathise and relate to them.

I’d encourage you to go back through your last 10-20 social media posts and audit yourself.

Here are your Self-Audit Questions

E - are you engaging?

P - are you mentioning people you work or collaborate with? They’ll want to mention you back and therefore you’ll be appearing in front of 2 audiences.

I - how well are you positioning yourself as an industry expert? A thought leader?

C - are you connecting with people? Telling stories of experiences? Doesn’t have to be just business stories but also the personal ones. The ones that remind us you’re human.

When broken down like that, each point is simple and so easy to implement.

Other Resources;
🆓 How to Grow an Audience and Convert Paying Clients on Instagram
🆓 My 17K DM Script
🆓 22-day Sales Sprint to Sign your Next 5 Clients