How to Create a Membership and Scale It to 10K a Month

Learn how to create and scale a profitable membership to £10K months with simple strategy, clear messaging and recurring revenue.

How to Create a Membership and Scale It to 10K a Month

If you’ve ever dreamed of predictable, recurring revenue in your business, a membership is your golden ticket. Unlike one-off courses or single coaching packages, a membership creates consistent cash flow, builds a loyal community, and gives you the freedom to plan your income with confidence.

The best part? You don’t need thousands of followers or a huge team to hit £10K months. You need the right strategy, a clear promise, and a scalable delivery system. In this post, I’ll walk you through exactly how to create, launch, and grow a membership that takes you to £10K a month (and beyond).

Step 1: Define Your Membership Promise

Every successful membership starts with a crystal-clear promise. Ask yourself: what specific result, transformation, or outcome will members achieve?

Your membership shouldn’t try to be everything to everyone. Instead, focus on solving one urgent and important problem.

For example:

“From posting randomly to creating content that converts daily.”
“From stuck at £3K months to consistent £10K cash months.”
“From overwhelmed and overbooked to running a streamlined business that gives you back time.”

When your promise is simple and specific, your audience can instantly decide, yes, that’s exactly what I need.

Step 2: Choose the Right Membership Model

Not all memberships look the same — and that’s a good thing. You get to design yours around your strengths and what your ideal clients value most.

The three most common models are:

Content Library: Think templates, resources, or trainings that members can access on demand.
- Perfect for educators, service providers, and creators with plug-and-play assets.
Coaching & Community: Monthly group calls, accountability, and peer support.
- Great if your clients need encouragement, feedback, and live mentoring.
Hybrid (the sweet spot): A blend of resources + coaching + community.
- Example: Content Club — members get done-for-you templates plus live coaching calls.

✨ Pro Tip: Don’t overcomplicate. Start lean with the model that feels most natural, and layer in extras later as you grow.

Step 3: Set the Pricing for Growth

Your pricing strategy will determine how quickly you can scale. The biggest mistake I see is coaches underpricing, which leaves no margin for growth.

Here’s the maths behind £10K months:

200 members at £50/month.
100 members at £100/month.
50 members at £200/month.

Which feels most achievable for you right now?

If you’re just starting, you might launch at a founding member rate (£27–£47/month) to validate the idea. Once you have testimonials and momentum, you can increase prices for new joiners.

Remember: pricing isn’t just about the number. It communicates the value and transformation your membership delivers.

Step 4: Design a Simple Delivery System

Your delivery doesn’t need to be fancy. In fact, clarity beats quantity every time.

Here’s how to keep it simple:

Onboarding: Record a short “welcome” video, and create a Start Here section to guide new members.
Content cadence: Decide what’s realistic — weekly or monthly drops work best.
Platform: Options include New Zenler, Kajabi, Circle, Mighty Networks, or even a private Facebook group with Google Drive.

✨ Pro Tip: Don’t overwhelm your members with too much. People join memberships to save time, not to consume endless hours of content.

Step 5: Build Your Content + Launch Plan

Your membership won’t sell itself — you need a plan to attract and convert members.

Pre-Launch:

Share problem-led content on Instagram, TikTok, and Pinterest that speaks directly to your ideal member’s struggles.
Build anticipation with behind-the-scenes posts and waitlist sign-ups.

Launch:

Host a masterclass, challenge, or live series that leads naturally into your membership.
Use a bonus stack (templates, trackers, AI prompts, or a mini-course) to create urgency and irresistible value.

Evergreen Growth:

Repurpose content weekly into Reels, carousels, and emails that funnel new people into the membership on autopilot.

Step 6: Nurture Retention (the Real Secret to Scaling)

Here’s the truth: scaling a membership isn’t about how many new people join each month. It’s about how many people stay.

Retention is your secret weapon. Focus on:

Community: Members stay for the relationships as much as the content.
Wins: Celebrate even small results. Recognition creates loyalty.
Engagement: Use polls, Q&As, and story stickers to make your members feel part of something bigger.

Keep an eye on your churn rate (the % of members who leave each month). Aim for less than 7%.

✨ Pro Tip: Create milestone moments (e.g. “30 days in, you’ll have X done”) so members feel progress quickly.

Step 7: Scale With Systems

Once your membership is humming along, it’s time to scale.

Here’s how to make growth sustainable:

Automate onboarding with welcome emails and pre-loaded content.
Referral program: Reward members who bring in friends.
Tiered offers: Introduce a VIP level for deeper support.
Upsells: Offer masterminds, retreats, or 1:1 intensives for members ready for more.
Paid traffic: Add Facebook/Instagram ads into a proven funnel to accelerate growth.

This is where you can leap from £2K–£3K months to £10K+ months consistently.

Common Mistakes to Avoid

Launching without validating your idea (ask your audience first!).
Trying to deliver too much content.
Pricing too low to sustain your business.
Ignoring retention and only focusing on new sales.

Conclusion

A membership isn’t just another offer - it’s a pathway for building a freedom-first business, hosting an engaged community, and creating a sustainable income. With the right promise, pricing, and systems, you can scale to £10K months (and beyond) without burning out.

And the beauty? You don’t need a huge audience. You just need the right strategy, delivered consistently.

If you’re ready to design, launch, or scale your own membership, come join Content Club - my proven membership that shows you how to create magnetic content that converts daily. It’s the perfect example of how memberships can give you freedom, recurring revenue, and a community that lifts you higher.

👉 Click here to find out more and join us inside Content Club today.