How to Sell Your Offer Using a Coaching-Style Conversation (Not a Sales Conversation)

Discover how to use the proven GROW model to master your sales calls in an aligned and authentic way to you

Be honest. Do you enjoy selling??

I wouldn’t be surprised if you said you find it sleazy, or spammy, or makes you feel a bit yucky, that you don’t like asking for money, but thankfully I can say after 27 years in Sales, I’ve got passed that point and work in a way in which I really enjoy it (and don’t worry, it didn’t take me 27 years to learn that)

Here are some tips to help you sell in a way which you enjoy (and that gets results too)

🙅🏼‍♀️ You do not need to feel spammy,

🙅🏼‍♀️ You do not need to fear sales,

🙅🏼‍♀️ You do not need to hide in your jumper when you start talking money.

Coaching and selling have a lot in common… in fact, they are very similar.

Most people make the mistake of thinking that to be good at sales, means you need to be a bit loud, or brash, over confident and a bit ‘out there’. Who recoils when you hear the expression “Gift of the gab”? 🥴

The good news is that all of those associations are absolute BS. We're not in 2001 anymore, and we're so over the used-car-dealer style of selling.

Move beyond the idea that selling and sales skills are for the loud, extroverted type.

And believe me when I say, if you are a coach, you ARE already qualified to be an amazing salesperson.

I'm assuming you've heard of the world renowned ‘GROW’ model - if not, here's the breakdown;

G - Goal

R - Reality

O - Options

W - Way forward

That model is identical to the way that a good sales call goes ➡️

G - "Where do you want to be 6 months from now? Why is that important to you? What will the major impact of that be?"

R - "How do things look in relation to that [goal] right now? How does that feel? Who is impacted by that? What does than mean for you? If things stayed the same, how would that affect you?"

O - one of your client’s options is to work with you, one of their options is to stay exactly where they are, one of their options might be to work with another coach etc etc... So you’re job when you’re on your sales call is to get explicitly clear about their goals and reality and then help them to review the options that they have.

When you’ve reached the point where it becomes clear that you are the right person to help them…You ask, “are you open to hearing how I can help you achieve that goal?”

This question gives the person you’re selling to, the opportunity to have assessed their ‘G’ and ‘R’ and their answer will either be a ‘yes’ which will give you the permission to sell 🙌🏼

Or ‘no’ and then you can work through their objection/s and find a suitable option that does get them to the ‘yes’ point.

W - getting your client to commit. “Ok so your best way to achieve [result] is for us to work together inside [program] - does that feel aligned?”

When you’ve run through this way of selling a couple of times, I can assure you that you’ll have a newfound love for sales. It will become second nature and your sales calls will simply be a conversation between two people who can help each other.

If you're ready to master sales calls and take you skills to the next level, check this out.

Watch me break down the 7-step Online Sales Queen™️ Growth System in this free training [tap to watch]