Here are 10 top tips to get you positioned powerfully and profitably
One of the most common questions I'm asked is how to build a brand and be seen as more of an influence and authority.
I love sharing tips that you can start using today, so that's what I'm setting out here for you... 10 tips to get you positioned powerfully and profitably as an authority in your niche.
So ask yourself what might be stopping you as being seen as an authority in your niche?
All of these reasons amount to one thing – trust.
When we share information, we are more credible and trustworthy.
No-one wants to follow someone who sits on the fence. You can't possibly tick everyone's box. Your opinion doesn't have to be right or wrong in everyone's eyes but it has to be right or wrong in your eyes.
Be seen as a thought leader.
There's no point in being a thought leader and having opinions then keeping them to yourself!
Wherever you choose to hang out – Instagram, Facebook, LinkedIn – show up regularly.
The most permanent business card you could hope for. Writing a book in your niche is a great way of demonstrating you're an authority. By putting pen to paper, you've acted and you're putting your thoughts out there.
And yes, I'm working on this one too, so watch this space.
Don't panic: this doesn't have to be a literal stage in front of thousands of people… well, not yet anyway.
But find a platform and share your valuable content.
I've spoken on stage to thousands of people and, being honest, did the lead-up and delivery excite me? No, it was pretty daunting, and I needed to be pushed, but the outcomes have always been amazing. It's always accelerated my business and brand.
So start small, host a small Zoom room and work your way up. I promise you the results will be epic.
Build a framework that demonstrates your knowledge, skills and message and get it out there.
People who work with me know I love an acronym and that I always break my teachings down in a simplistic but powerful way.
These frameworks have become mine and what I'm so often known for.
Find people and go live in their group. People will seek you out for your opinion. If you're sharing value, my stage is yours.
Spend time with those people who carry weight in your niche. Find opportunities to collaborate with others who share your values and build partnerships.
Come on – there's no need to hide. Get a grasp of that imposter syndrome. The more you do it, the more confident you'll get.
I cannot stress enough the massive difference doing live videos has made to me, my brand, my confidence, my clients and, not to forget, my revenue.
Produce credible content with value and not only will your audience read and value it, but they'll also want to share it too.
Testimonials, case studies, reviews, recommendations all speak volumes towards your credibility.
Don't work really hard at getting results with your clients and forget to ask them to shout about it and you.
Check out my free Daily Sales Habits for Sustainable Success Masterclass for creating longterm sales success